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Processes & Procedures

Logo Design Process

Providing my clients with the most professional and complete design services. Below you will find the complete logo design process. 

Step 1: Initial Phone Conference (15 minutes).


Step 2: New Client Questionnaire & client preference examples (completed/provided by the client).

Step 3: 2nd Phone/Video Conference: Designer's review of the client's completed questionnaire and examples, time for any additional questions, and design clarification.


Step 4: The client selects and submits a signed logo agreement & 50% deposit.


Step 5: The design process begins for the initial draft based on information gathered during 2nd consultation.


Step 6: Initial design draft sent to the client for review.


Step 7: 3rd Phone/Video Conference: The client provides feedback, edit(s), and revision requests. 25% payment due.

Step 8: Revisions to draft made by the designer and sent to the client for review.


Step 9: Client's logo approval, remaining balance due.  The logo is finalized and all digital files are sent to the client by the designer. 

Logo Design Process

Web Design/Development

Wix is the only web development application that we are currently using at this time. ​Below you will find the complete website design/development process. Each client will be provided with a detailed project proposal with the final cost of the project which might include any additional client add-ons.

Step 1: Initial Phone Conference (15 minutes).

Step 2: Website Questioner & client preference examples (completed/provided by the client).


Step 3: 2nd Phone/Video Conference: Designer's review of the client's completed questionnaire and examples, time for any additional questions, and design clarification.


Step 4: The designer provides the client with a detailed project proposal. The client submits the signed web project proposal agreement, 50% deposit, and all website content they desire to be on the website.


Step 5: The web design process begins for the initial web design draft based on information gathered during 2nd consultation and client-provided content.


Step 6: 3rd designer-client phone/video conference to review the initial web design draft. The client provides feedback, edit(s), and revision requests. 25% payment due.

Step 7: The designer makes revisions and updates, and a 4th design-client phone/video conference is scheduled for final client review/approval. Balance due before the website launch. 

Wix Personal Website Development Includes:

  • Customized Wix website template

  • Up to 5 pages ($250 for each additional page)

  • Domain Registration

  • Assistance with Wix sign-up

  • Contact Forms

  • Image Gallery & Slider

  • Google Analytics installed

  • Basic SEO

  • Social media integration

  • Lightbox (pop-up boxes)

  • 2 weeks of tech support for your website after the launch date

Turnaround: 6-8 weeks​

Starting Cost: $1,250

Wix Ecommerce Website Development Includes:

  • Customized Wix website template

  • Up to 5 pages ($250 for each additional page)

  • Domain Registration

  • Assistance with Wix sign-up

  • Store & page setup

  • Up to 20 products ($40 for every additional 5 products)

  • Contact Forms

  • Image Gallery & Slider

  • Google Analytics installed

  • Basic SEO

  • Social media integration

  • Lightbox (pop-up boxes)

  • 2 weeks of tech support for your website after the launch date

Turnaround: 8-10 weeks​

Starting Cost: $2,000

Web Design/Development Process
Retainer Program

Retainer Program Details

  • A 3-month minimum commitment is required. At the end of 3 months, we will re-evaluate the program to ensure the number of hours is fitting your business needs.

  • Each retainer includes a set number of hours per week.

  • Clients who authorize the designer/manager to go over the monthly hourly allowance will be billed separately at the standard hourly rate of $75 per hour for The Designer plan and $105 per hour for The Manager plan.

  • Unused hours expire at the end of each week. This is to ensure that I can allocate time for your projects each week and plan my workload accordingly.

  • Our retainer program is a pre-paid service. Your invoice will include the monthly retainer rate for that month and any additional charges from the previous month.

Types of services included in The Designer retainer plan:

  • Print Design: business cards, sales sheets, direct mailers, brochures, event programs, signage, flyers

  • Digital Design: email templates, social media graphics, blog posts/graphics, PowerPoint/Keynote presentations, and other web graphics & ads

  • Website Updates & Maintenance: content updates, analytics report (Only Wix sites)

  • Production Assistance: facilitate the production process of outside vendors i.e. collect vendor price quotes, prepare and send files to vendors

  • Social Media Management: posting on social media platforms and updating profiles as needed

  • General Assistance: providing clerical work or research as needed.

Types of services included in The Manager retainer plan:

  • All services are included in The Designer plan as well as the following. 

  • Creating project roadmap Managing the client's team by delegating tasks via a project management system like Asana, Slack, or ClickUp

  • Perform one-on-one team member follow-up and status report meetings to ensure the project is moving forward

  • Product/Service Launch: provide strategic plan recommendations and provide needed support for new product or service launch

  • Client's Meeting Stand-In: Stand in as client representative for some meetings

  • Reporting and Marketing Recommendations: Provide and review data reports for Wix websites, Google analytics, email marketing, and/or social media engagement offering specific recommendations that will aid in meeting the client's goals


Services NOT included in the Retainer program:

  • Additional costs/fees: stock photography, fonts, and printing fees

  • Logo Design

  • Website Design

  • Business Stationery

  • HR Services

  • Payroll

Terms & Conditions

This information that follows defines the terms and conditions of a creative working relationship with B. Lynn. All projects or services that B. Lynn, henceforth referred to as DESIGNER, are contracted to produce or provide for the CLIENT will be subject to the following.

The CLIENT submitting a completed design brief, contract, and/or project proposal, along with a non-refundable deposit of the project cost, will suffice as approval for the DESIGNER to begin work on the project. This will also serve as the CLIENT’s indicating acceptance of the following terms &conditions,


Work or concept revision or alteration is considered any new work requested by the CLIENT to be performed by the DESIGNER on the same project after a proposal/estimate has been approved. If the requested revisions/alterations substantially change the scope of work in the original estimate, design brief, and/or project proposal, the DESIGNER will submit a proposal revision memo to you, and a revised additional fee must be agreed to by both parties before further work proceeds. CLIENT’s alterations and other copy changes requested after layouts or designs are completed are billed at standard hourly rates.


Edit rounds refer to the process of the CLIENT submitting their edit requests, the DESIGNER completing edits, and re-submitting for the CLIENT's review.  Any additional edit requests after the initial edit request begin a new edit round. A maximum of two (2) edit rounds are permitted in the design process of any project unless otherwise stated in the package, contract, design brief, and/or project proposal. There are a maximum of three (3) CLIENT edit requests per edit round. Edit requests would be included,  but not limited to: color changes; adding, removing, or moving a minimal amount of text; correction of spelling, grammar, or text content inaccuracies that were present in original text/copy provided by the CLIENT; swapping out of images, logos or background. Additional edit rounds are an additional $25 per round. Any additions in text/copy or images that would require the DESIGNER to reformat the design layout, will be considered a concept revision/alteration and would be subject to the terms stated in the  ‘CONCEPT REVISIONS AND ALTERATIONS’ section.


It is the CLIENT’S responsibility to check proofs and drafts carefully for accuracy in all respects, ranging from spelling to technical illustrations. The DESIGNER is not liable for errors or omissions. Written or verbal approval of the  CLIENT is required on all project drafts or artwork prior to release for printing or other implementation.


Estimates are only valid for 30 days from the date on the estimate. The CLIENT agrees to pay the DESIGNER in accordance with the terms specified in each proposal/estimate. CLIENT will be required to pay a 50% nonrefundable deposit of the project cost before work can begin. Any additional services and/or edit round, image editing fees for the project are due upon request of additional work by the CLIENT. The DESIGNER reserves the right to hold all materials or property belonging to the CLIENT, as well as work performed, or halt design production if any payments are not made within 5 days of the due date. All project payments will be electronically invoiced via Paypal. The CLIENT has the option of remitting payments via cash, credit/debit cards via Paypal, bank transfer via Zelle, or mobile transfer via Cash App. All payments remitted via Paypal are subject to a 3.5% processing fee. A complete itemized billing invoice will be provided to the CLIENT for their records.



It is the CLIENT’s responsibility to provide the DESIGNER with photos, logos, or any other images that they would like included in the project. These images must be submitted to the DESIGNER as a high-resolution/quality image file via email or FTP/share drive. Images that require any editing or manipulation outside of basic cropping or re-sizing are subject to an Image Editing Service Charge of $25 per image. Circumstances that require an Image Editing Service Charge would include but are not limited to, the DESIGNER removing blemishes/ imperfections, re-coloring, adding filters, removing objects from an image, and/or removing backgrounds from logos or images.


The CLIENT is required to provide the  DESIGNER with a “clean copy” of all copy/text to be included in the design project. A “clean copy” of copy/text is defined as accurate and error-free (spelling and grammatical) text to be included in the design project. The CLIENT must submit their project "clean copy" as a Word document or email in the relative order in which they would like to see it appear within the layout. The  CLIENT agrees to exercise due diligence in its direction to us regarding the preparation of materials and must be able to substantiate all claims and representations. The CLIENT is responsible for all trademark, service mark, copyright, and patent infringement clearances, and arranging, prior to publication, any necessary legal clearance of materials we prepare. 


An initial logo concept is defined as a single logo idea that the CLIENT would like the DESIGNER to provide a design draft for based upon the CLIENT's provided information from Steps 1-3 of the Logo Design Process.


Production schedules will be established and adhered to by both the CLIENT and the DESIGNER, provided that any events are beyond the control of the CLIENT or the DESIGNER. Where production schedules are not adhered to by the Client, the final delivery date or dates will be adjusted accordingly.


Upon a three (3) day written notice, any and all invoices from our vendors, timesheets, and other documentation relating to your account will be available to you. Each project will be time tracked via Top Tracker, in which the CLIENT will be sent an invitation to access the design time tracking of their project.  


We reserve the right to photograph and/or distribute or publish the completed CLIENT's design work for promotional and marketing needs. This includes mock-ups and comprehensive presentations, as samples for DESIGNER’s portfolio, social media account, website, newsletter, brochures, advertisements, slideshow presentations, and similar media. We agree to store design files for a period of 6 months beyond the delivery of a job. Thereupon, we reserve the right to discard these files.


The term of any project will continue for work in progress until terminated by either CLIENT or DESIGNER upon three (3) days of written notice. If the CLIENT should direct the DESIGNER at any time to cancel,  terminate or “put on hold” any previously authorized purchase, the DESIGNER will promptly do so, provided the CLIENT hold DESIGNER harmless for any cost incurred as a result. Upon termination of this design agreement, the DESIGNER will transfer to the CLIENT all their property and materials within DESIGNER control and for which the CLIENT has paid.


For each project, the CLIENT will receive a project proposal that will outline the estimated cost and payment schedule of the project. All projects are planned and billed in phases to permit the DESIGNER or CLIENT to adjust for revisions/or halt work before completion. Any canceled project is billed only through the portions of phases that were actually completed.

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